Tuesday, November 19, 2019
The German billionaire family Reimann is rebuilding the ailing US cosmetics company Coty. He is well known for brands like Max Factor or Wella. Now comes another one that's especially in demand for youth: Kylie Cosmetics by Kylie Jenner.
Reality TV star Kylie Jenner has sold her cosmetics brand for $ 600 million to Coty, a group controlled by a German billionaire family. Make-up brands such as Max Factor and Bourjois Paris already belong to Coty, but the company struggling with business problems wants to open up new target groups in a conversion.