The Reimanns go shopping: Coty buys Kylie Jenner's cosmetics company





The German billionaire family Reimann is rebuilding the ailing US cosmetics company Coty. He is well known for brands like Max Factor or Wella. Now comes another one that's especially in demand for youth: Kylie Cosmetics by Kylie Jenner.


Reality TV star Kylie Jenner has sold her cosmetics brand for $ 600 million to Coty, a group controlled by a German billionaire family. Make-up brands such as Max Factor and Bourjois Paris already belong to Coty, but the company struggling with business problems wants to open up new target groups in a conversion.

 Coty "class =" lazyload "/> </picture><figcaption> <strong> Coty </strong> <span> 11.05 </span> </figcaption></figure>
<p> Twenty-two-year-old Jenner is the sister of Kim and Kourtney Kardashian, launching their cosmetics brand Kylie Cosmetics, which has been particularly successful with lipsticks, in 2015. The deal, in which Coty acquires the 51 percent majority Kylie Cosmetics has reported revenues of approximately $ 180 million over the past twelve months, as Coty announced. </p>
<h2> Wella Sale Exam </h2>
<p> Coty is already suffering Longer under the failed acquisition of Wella and other cosmetics brands by consumer giants Procter & Gamble in 2016. At the beginning of July, the company shocked shareholders with write-downs of around three billion, and in October Coty announced that it was selling well-known brands such as Wella and the business in Brazil. </p>
<p> The JAB Holding of the billionaire Reimann family had increased its stake in the group from 40 to 60 percent this year. To get back on track, the company wants to focus on significantly fewer brands – and attract younger buyers. </p>
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